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Digital Strategy and Simulations

Plan for Success

Digital Strategy & Simulation

Digital Strategy and Planning is the core of EVERYTHING we do, and it all begins with a systematic, upfront method of experimentation, investigation, and study. Our vast expertise and understanding help us to combine your budget and capabilities with our digital strategies and drive results through the use of the most successful digital platforms.

Other agencies develop standardized and generic policy models to use the same methods and resources for each customer in an attempt to minimize service costs and improve internal efficiency levels. We will create a digital approach that is specific to you while also supporting your overall business goals and objectives by understanding your company, your brand, your clients, your point of difference, and your objectives.

We get results

Digital Planning Methodology

01
01
Buyer Persona Research

in our opinion, understanding your company, your customers, and their buyer personas is, the most important first move. This entails an in-depth meeting with the company owner, marketing or sales manager, and other stakeholders to better understand the product and service offerings, which will eventually aid in keyword selection and targeting.

04
04
Negative Keyword Inclusion

Negative keywords are low-quality keyword phrases that do not result in meaningful interaction once a visitor arrives on your site. We deliberately introduce negative keywords to the campaign to ensure a high Quality Score and a low CPC (cost per click) – or, in other words, that the right audience is targeted.

02
02
Keyword Research

Keyword research is a time-consuming method that usually requires the use of reputable agency platforms as well as Google's own Keyword Planner to determine the keywords being searched for, average monthly keyword volumes, and level of competition for certain keywords. We also perform competitor research to identify opportunities.

05
05
Conversation Tracking

Conversion monitoring also enables us to attribute phone calls and inquiries to clicks, which helps us better understand searcher actions. This is useful information for improving the campaign in the future. During this process, we typically make several course corrections to improve the setup of your campaign

03
03
Bid Strategy Optimization

In this phase, we will either suggest a monthly budget based on keyword research (search volume vs cost per click) or work with an amount that you have determined. We optimize ad rotation and serving, as well as determine when to invest your budget to maximize conversions. Since every cent is monitored, you can see exactly how your money was spent.

06
06
Monthly Reporting

We set up monthly Adwords and Google Analytics reporting with key metrics including clicks, cost per click, cost per conversion, bounce rates, and session times. Don't worry if this sounds like too much geek-speak to you; we simplify our reports to plain English so they make sense!

real testimonials

What They
Say About Our
Company?

Taylor Green
Credsol Digital Services has increased our traffic, keywords, and conversion. We’ve enjoyed working with them and consider them a strategic business partner.
Taylor Green
Client of Company
Emilia Clarke
I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
Emilia Clarke
Designer
Maria Kloop
Credsol Digital Services has increased our traffic, keywords, and conversion. We’ve enjoyed working with them and consider them a strategic business partner.
Maria Kloop
Developer
Contact Us

Digital Planning Enquiry